How to reach (and win) deal-seeking holiday shoppers this season
How do deal seekers shop?
Because they’re driven by sales and savings, deal seekers tend to comparison shop and dive into research online. Again, millennial dads lead the way: 96% said they had done searches related to the items they were hunting for.
And get this: a little more than half said they visit multiple websites before settling on what to buy and who to buy from. So be ready to capture these tireless browsers wherever they’re looking.
Deal seekers are also a mobile-heavy group: more than half use a mobile phone to shop even while they’re in a store. Overall, 6 in 10 of their online purchases are made with mobile.
Many deal seekers are millennials, specifically millennial dads. These dads are in their late 20s and 30s, and 1 in 3 of them say they consolidate their holiday shopping around Black Friday-to-Cyber Monday weekend.1 Of the deal seekers who did most of their shopping on Black Friday and Cyber Monday, nearly 70% said they decided to buy because the item was a good deal or on sale.2